Lotus Cars

Lotus Cars Limited
Type Private Limited Company
Industry Automotive
Founded 1952
Founder(s) Colin Chapman
Headquarters Hethel, Norfolk, England,
United Kingdom
Area served Worldwide
Key people Dany Bahar (CEO)
Syed Zainal Abidin (Managing Director) Proton (automobile)
Products Automobiles, Automotive parts
Owner(s) General Motors (1986–1993)
R.Artioli/Bugatti (1993–1996)
Proton (1996–present)
Parent Group Lotus plc
Website Lotuscars.com

Lotus Cars is a British manufacturer of sports and racing cars based at the former site of RAF Hethel, a World War II airfield in Norfolk. The company designs and builds race and production automobiles of light weight and fine handling characteristics.[1] It also owns the engineering consultancy Lotus Engineering, which has facilities in the United Kingdom, United States, Malaysia and China.

Lotus is owned by Proton, which acquired it following the bankruptcy of former owner Romano Artioli in 1994.

Contents

History

The company was formed as Lotus Engineering Ltd. by engineer Colin Chapman, a graduate of University College, London, in 1952. The first factory was in old stables behind the Railway Hotel in Hornsey, North London. Team Lotus, which was split off from Lotus Engineering in 1954, was active and competitive in Formula One racing from 1958 to 1994. The Lotus Group of Companies was formed in 1959. This was made up of Lotus Cars Limited and Lotus Components Limited, which focused on road cars and customer competition car production, respectively. Lotus Components Limited became Lotus Racing Limited in 1971 but the newly renamed entity ceased operation in the same year.[2]

The company moved to a purpose built factory at Cheshunt in 1959[3] and since 1966 the company has occupied a modern factory and road test facility at Hethel, near Wymondham. This site is the former RAF Hethel base and the test track uses sections of the old runway.

By 1982 the company was experiencing severe financial difficulties and Chapman sought additional capital from outside sources. The crisis resulted principally from the fact that only a handful of Lotus cars were sold each year in the world's largest market, the US. These problems were solved by a young law professor and investment banking consultant, Joe Bianco, who was able to capitalize a new and separate United States sales company for Lotus. By creating an unprecedented tax-incentived mechanism[4] (wherein each investor received a specially personalized Lotus Turbo Esprit) the new American company, Lotus Performance Cars Inc. (LPCI,) was able to provide fresh capital to the British manufacturer. Former Ferrari North America general manager John Spiech was brought in to run LPCI, which imported the remarkable Giugiaro-designed Turbo Esprit for the first time. US sales quickly jumped into triple digits annually. This transaction was generally regarded as having saved Lotus from bankruptcy.[5] LPCI was subsequently sold along with Group Lotus PLC to General Motors.

Chapman died of a heart attack in 1982 at the age of 54, having begun life an innkeeper's son and ended a multi-millionaire industrialist in post-war Britain. The car maker built tens of thousands of successful racing and road cars and won the Formula One World Championship seven times. At the time of his death he was linked with the DeLorean scandal over the use of government subsidies for the production of the DeLorean DMC-12 for which Lotus had designed the chassis.

In 1986, the company was bought by General Motors. On 27 August 1993, GM sold the company, for £30 million, to A.C.B.N. Holdings S.A. of Luxembourg, a company controlled by Italian businessman Romano Artioli, who also owned Bugatti Automobili SpA. In 1996, a majority share in Lotus was sold to Perusahaan Otomobil Nasional Bhd (Proton), a Malaysian car company listed on the Kuala Lumpur Stock Exchange.

The company also acts as an engineering consultancy, providing engineering development—particularly of suspension—for other car manufacturers. The lesser known Powertrain department is responsible for the design and development of the 4-cylinder Ecotec engine found in many of GM's Vauxhall, Opel, Saab, Chevrolet and Saturn cars. Today, the current Lotus Elise and Exige models use the 1.8L VVTL-i I4 from Toyota's late Celica GT-S and the Matrix XRS.

The company is organised as Group Lotus plc, which is divided into Lotus Cars and Lotus Engineering.

Michael Kimberley took over as Acting Chief Executive Officer of the Company and its Group from May 2006. He currently chairs the Executive Committee of Lotus Group International Limited ("LGIL") established in February 2006, with Syed Zainal Abidin (Managing Director of Proton Holdings Berhad) and Badrul Feisal (non-executive director of Proton Holdings Berhad). LGIL is the holding company of Lotus Group Plc.

Kimberley retired as CEO on 17 July 2009[6] and was replaced as CEO by Dany T Bahar on 1 October 2009. Bahar was formerly Senior Vice President, Commercial & Brand for Ferrari SpA where he was responsible for worldwide road car sales and after sales business, overall road car and F1 marketing activities, licensing, and merchandising business.

The four letters in the middle of the logo stand for the initials of company founder Anthony Colin Bruce Chapman.

Formula One

The company encouraged its customers to race its cars, and entered Formula One through its sister company Team Lotus in 1958. A Lotus Formula One car driven by Stirling Moss won the marque's first Grand Prix in 1960 at Monaco in a Lotus 18 entered by privateer Rob Walker. Major success came in 1963 with the Lotus 25, which — with Jim Clark driving — won Lotus its first F1 World Constructors Championship. Clark's untimely death — he crashed a Formula Two Lotus 48 in April 1968 after his rear tyre failed in a turn in Hockenheim — was a severe blow to the team and to Formula One. He was the dominant driver in the dominant car and remains an inseparable part of Lotus' early years. That year's championship was won by Clark's teammate, Graham Hill.

Lotus is credited with making the mid-engined layout popular for IndyCars, developing the first monocoque Formula One chassis, and the integration of the engine and transaxle as chassis components. Lotus was also among the pioneers in Formula One in adding wings and shaping the undersurface of the car to create downforce, as well as the first to move radiators to the sides in the car to aid in aerodynamic performance, and inventing active suspension.

Even after Chapman's death, until the late 1980s, Lotus continued to be a major player in Formula One. Ayrton Senna drove for the team from 1985 to 1987, winning twice in each year and achieving 17 pole positions. However, by the company's last Formula One race in 1994, the cars were no longer competitive. Lotus won a total of 79 Grand Prix races. During his lifetime Chapman saw Lotus beat Ferrari as the first team to achieve 50 Grand Prix victories, despite Ferrari having won their first nine years sooner.

Formula One Constructors' Championships (Drivers' Championship winner for Lotus)

Team Lotus established Classic Team Lotus in 1992, as the Works historic motorsport activity. Classic Team Lotus continues to maintain Lotus F1 cars and run them in the FIA Historic Formula One Championship and it preserves the Team Lotus archive and Works Collection of cars, under the management of Colin Chapman’s son, Clive.

Team Lotus' participation in Formula One ended at the end of the 1994 season.

The Lotus name returned to Formula One for the 2010 season, when a new Malaysian team called Lotus Racing, using the Lotus name on licence from Group Lotus, was awarded an entry. The new team was unrelated to the previous incarnation of Team Lotus when it was first founded, although it was funded by a Malaysian Consortium including Proton (the owner of Lotus Cars). After a dispute between the two parties (Lotus Racing and Proton), Group Lotus, with agreement from their parent company Proton, terminated the licence for future seasons as a result of what it called "flagrant and persistent breaches of the licence by the team". Lotus Racing then announced that they had acquired Team Lotus Ventures Ltd, the company led by David Hunt since 1994, during which Team Lotus had stopped competing in Formula One, and with it full ownership of the rights of the Team Lotus brand and heritage. The team confirmed that they would be known as Team Lotus from 2011 onwards.

In December 2010 Group Lotus (Proton) announced the creation of "Lotus Renault GP", the successor to the Renault F1 team, that is contesting the 2011 season having purchased a title sponsorship deal with the team with the option to buy shares in the future. The team's cars will continue to be called "Renaults", up against the Team Lotus cars which will be known as "Lotus".

Group Lotus is currently also involved in several other categories of motorsport. It sponsors the ART team in the GP2 and GP3 Series, and the KV team in the IndyCar Series. In 2011, Lotus also returned to the 24 Hours of Le Mans with a semi-works effort run by Jetalliance Racing, which fielded two Lotus Evoras. In 2012 they will partner with Engine Developments LTD/John Judd to build a 2.2 Liter Twin Turbocharged V-6 Engine to be used in the Izod Indycar Series.

Lotus car models

Current Lotus models include:

Previous

Announcements of future cars

At the 2010 Paris Motorshow, Lotus announced five new models to be introduced over the next five years:[14]

Lotus also showed an unnamed city car concept using its 1.2L range-extender engine.[16] In 2011 Lotus revealed this as the Lotus Ethos, a plug-in hybrid car based on the EMAS concept from its parent company Proton, and likely to be primarily built by Proton in Malaysia.[15]

Lotus engines

Lotus Engineering

Lotus Engineering Limited, is an offshoot of Lotus Cars, which provides engineering consultancy third party companies primarily in the automotive industry. As well as Hethel in the United Kingdom Lotus has engineering centres in Ann Arbor, USA, Kuala Lumpur, Malaysia and Shanghai, China. In 2000, Lotus Engineering, Inc. was established with an office in Ann Arbor, Michigan.[20]

Engineering demonstrators

APX and VVA

The APX (also known as the "Aluminium Performance Crossover") is an aluminium concept vehicle revealed at the 2006 Geneva Motor Show built on Lotus Engineering's Versatile Vehicle Architecture (VVA).

Whereas the VVA technology will be used in the creation of a new mid-engined sportscar for Lotus cars, the APX is in fact a high-performance 7-seat MPV with four-wheel drive and a front-mounted V6 engine from Lotus Engineering's Powertrain division. The engine was designed and developed to be available as a 2.2-litre N/A and 3.0-litre supercharged. A number of prototypes of both engines exist in full working order in a number of mule cars.

Versatile Vehicle Architecture (VVA) is an effort by the Lotus car manufacturing company to reduce the investment needed for producing unique, niche-market cars by sharing a number of common components.

Cars produced using VVA:

Projects undertaken by Lotus Engineering

Examples of work undertaken by Lotus Engineering include:

Electric vehicles

Lotus Engineering has established a group dedicated to hybrid and electric vehicles.[24]

Lotus plans to enter the electric vehicle race, CEO Michael Kimberley told the Financial Times . "Don’t be surprised to see an electric Lotus shortly,” he said, adding that a concept version could debut as early as March 2009, at Geneva Motor Show.[25][26] Lotus is now front and center in the electric-car arena.[27]

Lotus did not reveal details about the car or the engine but discloses that it will go for 300 to 400 miles (640 km) and it will really live up to the expectations of being one of the best electric cars in the world.[26]

Lotus joined Jaguar Cars, MIRA Ltd and Caparo on a luxury hybrid executive sedan project called "Limo-Green"--funded by the UK Government Technology Strategy Board. The vehicle will be a series plug-in hybrid.[27][28]

Tesla Motors, a likely rival for Lotus if its plans go through, has also turned to contractors for parts of the all-electric Roadster.[25] Of note however, is the fact that Tesla currently obtains the chassis for their Roadster from Lotus as do Dodge for their EV because of the heavy weight of the batteries in an EV and Lotus's widely known low weight and sharp handling characteristics. While only 10% of the parts of the Tesla Roadster are shared with the Lotus Elise, Lotus is responsible for approximately 40% of the overall content of the car.[25]

Queen's Award for Enterprise

Lotus Cars were awarded the Queen's Award for Enterprise for contribution to International Trade, one of 85 companies receiving the recognition in that category in 2002. Lotus cars wore the badge of the award for a number of years.[29]

See also

Notes

  1. ^ "2010 Lotus Evora - Test drive and new car review - 2010 Lotus Evora". Cars.about.com. 2011-06-16. http://cars.about.com/od/lotus/fr/10_lotus_evora.htm. Retrieved 2011-12-18. 
  2. ^ Golden Gate Lotus Club Retrieved 1 May 2008
  3. ^ Lotus cars Cheshunt. Retrieved December 26, 2007.
  4. ^ Forbes Magazine, “Meet the Wizard, Joe Bianco” December 19, 1983
  5. ^ Car and Driver, “Lotus Lives”, April 1983
  6. ^ "Lotus CEO Mike Kimberley to step down". Motortorque.askaprice.com. http://motortorque.askaprice.com/news/auto-0907/lotus-ceo-mike-kimberley-to-step-down.asp. Retrieved 2010-09-30. 
  7. ^ Constructors' championship only; drivers' title went to Jackie Stewart of Tyrrell
  8. ^ "Shade Runner: Do racecars dream of electric windows?". Edmunds Inside Line. 2006-06-28. http://www.edmunds.com/insideline/do/Drives/FullTests/articleId=115908. Retrieved 2008-07-22. 
  9. ^ "Internet Archive Wayback Machine". Web.archive.org. 2006-03-05. Archived from the original on 2006-03-05. http://web.archive.org/web/20060305005148/http://www.lotuscars.com/Exige_Spec_Sheet.pdf. Retrieved 2011-08-10. 
  10. ^ "Supercharged 2007 Lotus Exige S bound for U.S. – Car News/Sports Car Central/High Performance/Hot Lists/Reviews/Car and Driver". Car And Driver. http://www.caranddriver.com/carnews/11822/supercharged-2007-lotus-exige-s-bound-for-us.html. Retrieved 2010-09-30. 
  11. ^ "2006 Lotus Exige – First Drive Review/The Coupe Coop/Car Shopping/Hot Lists/Reviews/Car and Driver". Car And Driver. http://www.caranddriver.com/previews/10493/preview-review-2006-lotus-exige.html. Retrieved 2010-09-30. 
  12. ^ "Elise Performance". Caranddriver.com. http://www.caranddriver.com/features/all/2008/gas_pains_feature/production_cars/lotus_elise_feature. Retrieved 2010-09-30. 
  13. ^ "Lotus 125 ‘Ultimate Track Car’ to Debut at Pebble Beach Alongside Elise SC RGB Edition | AutoGuide.com News". Autoguide.com. 2010-08-05. http://www.autoguide.com/auto-news/2010/08/lotus-125-ultimate-track-car-to-debut-at-pebble-beach-alongside-elise-sc-rg-edition.html. Retrieved 2010-09-30. 
  14. ^ Chris Knapman (2010-10-01). "Paris Motor Show 2010: five new models from Lotus". The Telegraph. http://www.telegraph.co.uk/motoring/motor-shows/paris-motor-show/8037488/Paris-Motor-Show-2010-five-new-models-from-Lotus.html. Retrieved 2011-08-11. 
  15. ^ a b Dan Strong (2011-06-21). "Lotus confirms new V8 and city car too". Auto Express. http://www.autoexpress.co.uk/news/autoexpressnews/269173/lotus_confirms_new_v8_and_city_car_too.html. Retrieved 2011-08-11. 
  16. ^ Tim Pollard (2010-12-16). "Lotus supermini 'here in October 2013' - Bahar". Car magazine. http://www.carmagazine.co.uk/News/Search-Results/Industry-News/Lotus-supermini-here-in-October-2013---Bahar/. Retrieved 2011-09-30. 
  17. ^ Abuelsamid, Sam (2010-06-22). "Lotus and Fagor Ederlan Group to produce range-extender engine — Autoblog Green". Green.autoblog.com. http://green.autoblog.com/2010/06/22/lotus-and-fagor-ederlan-group-to-produce-range-extender-engine/. Retrieved 2010-09-30. 
  18. ^ "» Home – Lotus Engineering". lotuscars.com. http://www.lotuscars/engineering/. Retrieved 2010-09-30. 
  19. ^ September 16, 2011 (2011-09-16). "[VIDEO] Lotus fire up all new in-house V8". The Lotus Forums. http://www.thelotusforums.com/6374/latest-news/lotus-cars-news/lotus-fire-up-all-new-in-house-v8/. Retrieved 2011-12-18. 
  20. ^ Lotus Engineering Centres, retrieved 18 Jube 2010.
  21. ^ "Done deal! Lotus will build the Tesla Roadster in Hethel". autoblog. 29 July 2006. http://www.autoblog.com/2006/07/29/done-deal-lotus-will-build-the-tesla-roadster-in-hethel/. Retrieved 11 August 2011. 
  22. ^ About Proton Engineering – Proton Cars UK
  23. ^ "Jaguar UK – Jaguar International". Jaguar.com. http://www.jaguar.com/gl/en/#/experience/jaguar_magazine/issue1_2010/limo_green. Retrieved 2010-09-30. 
  24. ^ Lotus Engineering establishes group dedicated to hybrid electric and all-electric vehicles – AutoblogGreen
  25. ^ a b c Garthwaite, Josie (2009-01-05). "Lotus to Build Electric Vehicles". Earth2tech.com. http://earth2tech.com/2009/01/05/lotus-to-build-electric-vehicles/. Retrieved 2009-06-22. 
  26. ^ a b "Lotus Electric Sports Vehicle Coming! | Lotus Sphere". Lotusphere2007.com. 2009-01-10. http://lotusphere2007.com/2009/01/lotus-electric-sports-vehicle-coming/. Retrieved 2009-06-22. 
  27. ^ a b "Future Jaguar XJ May Cut CO2 Via Lotus 'LimoGreen' Project". GreenCarReports.com. 2009-02-20. http://www.greencarreports.com/blog/1018769_future-jaguar-xj-may-cut-co2-via-lotus-limogreen-project. Retrieved 2009-06-22. 
  28. ^ "UK Technology Strategy Board (TSB) to Award $45M to 16 Low-Carbon Vehicle Projects". Green Car Congress. 2008-05-08. http://www.greencarcongress.com/2008/05/uk-technology-s.html. Retrieved 2008-05-08. 
  29. ^ "The Queen's Awards for Enterprise 2002: international trade – Focus: Queen's Awards" (NewsBank). The Times (London: Times Newspapers Limited). 2002-04-22. http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:AWNB:LTIB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=0F92034CC007C0A6&svc_dat=InfoWeb:aggregated5&req_dat=0EAD847D4966C8AF. Retrieved 2011-02-14. 

Further reading

External links